Ever since one of our team members, Lina, introduced us to Blue Lug, we haven't been able to get enough. This Japanese bike brand has quickly become a favourite here — and it's easy to see why. From fun gadgets to beautifully practical everyday objects, Blue Lug strikes the perfect balance of thoughtful design and affordability. Made in Japan, and loved by our team and customers alike.

This Smile reflector is a Blue Lug classic. Blue Lug believes that "if there were more bikes in the streets and more smiles, the world would be a way better place!" It has a magnetic clip making it easy to put on baskets, bags, wheels, etc. These magnetic smiles are reflective and has small colourful flickering lights. Works great in the dark!