This book takes you behind the scenes of D&DEPARTMENT, offering a detailed look at how the store was created, what drives its vision, and the voices of those who lead it.

Through a unique Q&A format, the book explores the future of retail, focusing on how stores can evolve by learning from their customers and continuously adapting. It also features stories from partner shop owners across the country, sharing the risks they took and the possibilities they saw in becoming part of the D&DEPARTMENT PROJECT.

Nagaoka Kenmei, the founder, openly reflects on his journey, revealing the challenges and lessons learned through trial and error. This book offers a compelling insight into how D&DEPARTMENT is shaping the future of retail and what makes it stand out as a space that truly understands its customers.