The IDEA Roobarb & Custard CUSTARD hat! Embroidered design on to 1970's aged kinda khaki / stone coloured cotton cap. IDEA on the back.

One size fits most.

Roobarb & Custard was a British animated children's TV series created by Grange Calveley. If you are too young for classic R&C (it was 1974, after all) then start your eduction here - the theme tune is an all-time earworm classic :)