Japanese Premium Imabari Bath Towel (235g All Seasons) - 70 × 130 cm

Imabari towels come from Imabari, a city on Japan's Shikoku island that's been the country's towel-making centre for over 120 years and today produces most of Japan's domestic towel supply. Towels carrying the official Imabari mark have to pass a stricter absorbency test than the national standard — sinking within five seconds instead of sixty — so the label is a real marker of quality, not just a place name. Beyond absorbency, Imabari towels are known for a soft, dense weave that holds up over repeated washes without going thin or scratchy.

This is a lighter-weight bath towel, at approximately 235 grams and 70 × 130 cm, sized to dry quickly for everyday use or travel. Woven from 100% cotton with the dense pile Imabari is known for, it still absorbs well despite being lighter than a heavyweight towel. Our team likes keeping one in a bag for the pool or gym.