Japanese Premium Imabari Bath Towel (272g Fall/Winter) - 60 × 120 cm

Imabari towels come from Imabari, a city on Japan's Shikoku island that's been the country's towel-making centre for over 120 years and today produces most of Japan's domestic towel supply. Towels carrying the official Imabari mark have to pass a stricter absorbency test than the national standard — sinking within five seconds instead of sixty — so the label is a real marker of quality, not just a place name. Beyond absorbency, Imabari towels are known for a soft, dense weave that holds up over repeated washes without going thin or scratchy.

At approximately 272 grams, this bath towel is noticeably thicker and heavier than the all-seasons version, making it the one to reach for once the weather turns cooler. Woven from 100% cotton with a full, dense pile, it holds more heat and water, so it dries a little slower but feels warmer out of the wash. At 60 × 120 cm, it's sized closer to a large hand towel.