Japanese Premium Imabari Bath Towel (272g Fall/Winter) - 60 × 120 cm

Imabari towels come from Imabari, a city on Japan's Shikoku island that's been the country's towel-making centre for over 120 years and today produces most of Japan's domestic towel supply. Towels carrying the official Imabari mark have to pass a stricter absorbency test than the national standard — sinking within five seconds instead of sixty — so the label is a real marker of quality, not just a place name.

At approximately 272 grams, this bath towel is noticeably thicker and heavier than the all-seasons version, making it the one to reach for once the weather turns cooler. It's spun using a sweet-twist (low-twist) yarn, which loosens the fibre structure for a softer, plusher feel and a subtle sheen — the trade-off is it dries a little slower and wears slightly less hard than a tightly-twisted yarn.

Restock White (New), Sand, Grey (New) ETA: November 12th–16th, 2027. The brown colour is sold out until early 2027.

Read our guide to Imabari towels to compare sizes and weights.