Japanese Premium Imabari Chiffon Fluffy Hand Towel - 34 × 80 cm

Imabari towels come from Imabari, a city on Japan's Shikoku island that's been the country's towel-making centre for over 120 years and today produces most of Japan's domestic towel supply. Towels carrying the official Imabari mark have to pass a stricter absorbency test than the national standard — sinking within five seconds instead of sixty — so the label is a real marker of quality, not just a place name. Beyond absorbency, Imabari towels are known for a soft, dense weave that holds up over repeated washes without going thin or scratchy.

Like the Chiffon face towel, this hand towel is woven with 30-count single-ply, non-twisted yarn, giving it a light, voluminous texture instead of the flatter, denser feel of standard towelling. It gets fluffier with washing rather than flatter, as the untwisted fibres continue to open up. A softer alternative to Imabari standard hand towel, for anyone who prioritizes plushness.