Japanese Premium Imabari Kumogokochi Towel (Thick)

NOMURA Towel weaves in Imabari, Japan's towel-making region for over 120 years. Towels with the Imabari mark pass a stricter absorbency test than Japan's standard, sinking in water within five seconds instead of sixty.

Kumogokochi means "cloud-like comfort," and that's the idea here. Woven from long-staple organic cotton with barely any twist in the yarn, it has an almost silk-like feel and holds onto moisture well. It gets softer, not less absorbent, with every wash. Comes in two sizes, a compact face towel and a longer hand towel. Our team keeps one by the sink and can vouch for how fast it dries.

Read our guide to Imabari towels to compare sizes and weights.

Restock ETA: November 10th–16th, 2027.